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A dense cluster of stars. It is brightest and most crowded in the center, where the stars are mostly a cool white color. Moving out towards the edges the stars become more spread out and reddish until a noticeable ‘edge’ to the cluster is reached. Beyond that edge there are still many stars, more disorganized and seen on a black background. Some stars appear to be in front of the cluster.

Inspiring and Empowering Dreamers and Doers 

Overview 

In 2023, more than 380 million social media fans and followers engaged directly with NASA across 15 platforms, sharing the excitement of exploration, from rocket launches to the “Ring of Fire” eclipse to America’s first pristine asteroid sample returning to Earth. We love sharing space with you, and have the numbers to prove it. 

NASA’s flagship social media accounts reached important milestones in 2023: 

  • 222 million followers across platforms, an increase of 25 million over 2022 
  • 97 million Instagram followers 
  • 78 million X followers 
  • 26 million Facebook followers 
  • 11 million YouTube subscribers 

Plus the launch of our new ad-free, no-cost streaming platform, NASA+ 

Instagram in-feed post of the year by reach.

Highlights 

October’s “Ring of Fire” annular solar eclipse was our biggest livestream of the year. The Instagram Reel highlight garnered 22.8 million views, and the YouTube stream tallied another 8.7 million views.  

Instagram post of The Ring of Fire eclipse

Our YouTube livestreams in 2023 passed 19 million total views with an average view duration of 7 minutes and 35 seconds. One of the biggest moments we all shared? The safe return of the OSIRIS-Rex capsule carrying America’s first asteroid sample gathered in space. 

Featured Video

Our OSIRIS-REx Asteroid Sample

Watch a spacecraft deliver an asteroid sample to Earth! Our OSIRIS-REx (Origins, Spectral Interpretation, Resource Identification, and Security–Regolith Explorer) spacecraft is approaching Earth, and on Sept. 24, 2023, it will release its sample return capsule into the atmosphere on a path to land at the Department of Defense’s Utah Test and Training Range.

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X post of the OSIRIS-REx landing in Utah desert

On April 3, 2023, we introduced you to the four space explorers set to fly on Artemis II, two of whom will be first woman and first Black person to travel around the Moon. The next day, NASA astronauts Reid Wiseman, Vic Glover, Christina Koch, and Canadian astronaut Jeremy Hansen took to Instagram Live to meet you, and take your questions live. 

Instagram post of the Artemis II Crew

Social media is a conversation, and we look forward to continuing to speak with you about new scientific discoveries, engineering triumphs, and sharing a few laughs along the way. Get in. We’re going exploring. 

AskReddit post

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