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NASA Brand Center

Guidelines, best practices, and resources for partners, brands and vendors working with NASA.

Painting of the NASA logo on the 525-foot-tall Vehicle Assembly Building.

NASA Merchandise and Media Guidelines

NASA has established specific guidelines for the use of its brand, merchandise, and media. These guidelines are designed to ensure that the NASA brand is used consistently and appropriately across all platforms and partnerships. The guidelines cover various topics, such as logo usage, merchandising requests, media usage, and advertising requests. Additionally, the guidelines outline the process for establishing brand partnerships.

This landscape of “mountains” and “valleys” speckled with glittering stars is actually the edge of a nearby, young, star-forming region called NGC 3324 in the Carina Nebula. Captured in infrared light by NASA’s new James Webb Space Telescope, this image reveals for the first time previously invisible areas of star birth.

Images & Media

Access and use of NASA's images and media assets for educational, informational and commercial purposes

Film & Documentary

From providing footage to on-site filming learn more about working with NASA on documentary and film projects.


Guidance for companies seeking approval for producing NASA-related merchandise

The Astronaut Snoopy balloon is seen floating along in the Macy's Thanksgiving Day Parade on, Thursday, Nov. 24, 2022, in New York City.

Strategic Partnerships

Learn more about how NASA collaborates with brands on engagement opportunities and products.


NASA Graphic Standards

Brand Guidelines for use of NASA's Insignia, Logotype, and other supporting graphics.

Strict regulations and guidelines govern the use of the NASA Insignia. The standards for the use of the NASA Insignia, the NASA Seal and the NASA Logotype (Worm) are in accordance with the Code of Federal Regulations 14 CFR 1221 and the NASA Space Act of 1958 as amended. 

Learn More about NASA Graphic Standards
Christopher Rex is working on the assemble of the NASA Meatball that will be displayed on the new Katherine Johnson Compulation Research Facility.
NASA/David C. Bowman

Additional Guidelines

The NASA Insignia, Logotype, identifiers, and imagery are not in the public domain. The use of the Insignia, Logotype and NASA identifiers is protected by law, and imagery is made available for use consistent with Media Usage Guidelines.


As a government entity, NASA does not license the use of NASA materials nor sign licensing agreements. The agency generally has no objection to the reproduction and use of materials it has made available to the public (audio transmissions and recordings; video transmissions and recording; or still and motion picture photography), subject to the following conditions:

NASA material may not be used to state or imply the endorsement by NASA or by any NASA employee of a commercial product, service, or activity, or used in any manner that might mislead. Therefore, there are strict limits placed on the use of any of the NASA identities and emblem imagery in advertisements. Please see NASA Film and Documentary,  Merchandising, Image and Media, and Logo & Graphics guidelines for more information.

Using terms like ‘NASA approved’ or ‘official NASA,’ or similar wording, to describe your product or association with NASA is prohibited.

It is unlawful to falsely claim copyright or other rights in NASA material.

NASA shall in no way be liable for any costs, expenses, claims, or demands arising out of the use of NASA material by a recipient or a recipient’s distributees.

NASA does not indemnify nor hold harmless users of NASA material, nor release such users from copyright infringement, nor grant exclusive use rights with respect to NASA material.

If copyright is indicated on any NASA materials, permission should be obtained from the indicated copyright owner prior to use. Subject to any such copyright indications, and subject to compliance with these guidelines, NASA material may be reproduced and distributed without further permission from NASA.

If a recognizable former or Non-NASA person (e.g., a former astronaut or non-NASA talent) appears in NASA content, use of this content for commercial or promotional purposes may infringe on the person’s right of privacy or publicity. Permission should be obtained from the recognizable person in those instances.

Some NASA audiovisual material may incorporate music or footage, which is copyrighted and licensed for the particular NASA work. Any further use by a third party of such material would require permission of the copyright owner.

NASA audiovisual material may include visible NASA identifiers (e.g., the name of the vehicle and the NASA Insignia or Logotype in photographs or film footage of ground vehicles, aircraft or spacecraft). Use of such materials is generally non-objectionable, provided the NASA identifiers appear in their factual context.

NASA Web sites  may be linked to from other websites, including individuals’ personal websites, without explicit permission from NASA. However, such links may not explicitly or implicitly convey NASA’s endorsement of commercial goods or services. NASA images may be used as graphic “hot links” to NASA websites, provided they are used within the guidelines above. This permission does not extend to use of the NASA Insignia, the NASA Logotype or the NASA Seal. NASA should be acknowledged as the source of the material.

NASA Contractors and Partners

The NASA Insignia, Logotype and Seal should not be used as branding devices, or used in or for advertising, trade dress, promotions, or similar marketing purposes, on third-party websites or communications material. 

Non-Fungible Tokens (NFTs)

As a U.S. government agency, NASA makes its imagery and video publicly available for educational and information purposes, however, since Non-Fungible Tokens (NFTs) are, in essence, digital tokens owned by someone as a “one of a kind” digital asset, NASA doesn’t wish for its materials to be used for these purposes. The agency also doesn’t approve any merchandising applications involving NFTs, and it’s unlawful to falsely claim copyright or other rights in NASA materials.