NASA - National Aeronautics and Space Administration

The “Know Your Earth” project is a venture between NASA’s Earth-Observing missions and National CineMedia. Know Your Earth is a fun, engaging, and educational three-minute segment of “Did You Know” questions that all have a message that focuses on global climate change and literacy throughout the Lobby Entertainment Network in 291 national movie theaters. Know Your Earth is now being shown as part of the Lobby Entertainment Network during the summer movie blockbuster month of July 2010.

› Read the related press release
› Know Your Earth on Facebook

Know Your Earth This animated video shares a series of fascinating facts about how climate change affects oceans, land, the atmosphere and ice sheets around the world. With the help of an animated astronaut touring the Earth, the video explains how NASA’s Earth-observing satellite fleet enables scientists to gather accurate data and understand those changes. › Download this video from Goddard's Scientific Visualization Studio

NASA Reveals a Most Unusual Planet In exploring the universe, NASA has uncovered one planet more unusual than all others. This 30 second video shows you which planet that is, and explains that NASA science helps us better understand this world without equal. › Download this video from Goddard's Scientific Visualization Studio

Below are the questions identified within the Know Your Earth video segments. There is a link to each specific question below each image:

Did you know NASA studies space, but also NASA studies our home planet? NASA Web site

Did You Know, without an atmosphere our planet would average a frosty 0° F? Aqua/AIRS Carbon Dioxide

Did you know sea level has gone up over ten inches since 1870? Watching Our Oceans

Did you know more than 10,000 forest fires are burning every day on Earth? Fire Observations-As the World Turns

Did you know Greenland loses enough ice to fill 2000 earth movers every minute? Greenland Ice Sheet Mass Changes

Did you know satellites help us understand our unique planet? Piecing Together the Temperature Puzzle

Why Movie Theaters?
Billions of people have always enjoyed a day at the movie. Whether it’s to see their favorite celebrity or to catch a movie a friend or family recommended, movies are part of America and its rich history. In this time of fiscal uncertainty, families are searching to find relatively inexpensive entertainment and movies are just the ticket. Another part of America’s rich history is NASA. Since the formation of NASA in the late 1950s Americans have been intrigued with space travel, galaxies, and our home planet. Currently, the health of our home planet is in jeopardy and we want the American public to know why and how we at NASA are trying to understand what is happening. It is only logical that two major players in American history team up.

The following missions are participating in the KYE effort:

	ACRIMSAT: http://acrim.jpl.nasa.gov/
	Aqua: http://aqua.nasa.gov/
	Aura: http://aura.gsfc.nasa.gov
	CALIPSO: http://www-calipso.larc.nasa.gov/
	CloudSat: cloudstat.atmos.colostate.edu
	GRACE: csr.utexas.edu/grace
	ICESat: http://www.nasa.gov/mission_pages/icesat/index.html
	Jason-1: jpl.nasa.gov/mission/jason-1.html
	Landsat: landsat.gsfc.nasa.gov
	QuikSCAT: winds.jpl.nasa.gov/missions/quikscat/index.cfm
	Terra: http://terra.nasa.gov/

Additional Resources:
JPL Earth Day Interactive: http://www.jpl.nasa.gov/education/earthday/earthdayflash.cfm Project Lead: Brian Campbell, NASA's Goddard Space Flight Center, Greenbelt, Md.