The “Know Your Earth” project is a venture between NASA’s Earth-Observing missions and National CineMedia. Know Your Earth is a fun, engaging, and educational three-minute segment of “Did You Know” questions that all have a message that focuses on global climate change and literacy throughout the Lobby Entertainment Network in 291 national movie theaters. Know Your Earth is now being shown as part of the Lobby Entertainment Network during the summer movie blockbuster month of July 2010.
Know Your Earth
This animated video shares a series of fascinating facts about how
climate change affects oceans, land, the atmosphere and ice sheets
around the world. With the help of an animated astronaut touring the
Earth, the video explains how NASA’s Earth-observing satellite fleet
enables scientists to gather accurate data and understand those
changes. › Download this video from Goddard's Scientific
Why Movie Theaters?
Billions of people have always enjoyed a day at the movie. Whether it’s to see their favorite celebrity or to catch a movie a friend or family recommended, movies are part of America and its rich history. In this time of fiscal uncertainty, families are searching to find relatively inexpensive entertainment and movies are just the ticket. Another part of America’s rich history is NASA. Since the formation of NASA in the late 1950s Americans have been intrigued with space travel, galaxies, and our home planet. Currently, the health of our home planet is in jeopardy and we want the American public to know why and how we at NASA are trying to understand what is happening. It is only logical that two major players in American history team up.
The following missions are participating in the KYE effort: