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NASA ENGAGES PUBLIC WITH NEW CUSTOM INTERNET RADIO STATION
12.13.11
 
NASA ENGAGES PUBLIC WITH NEW CUSTOM INTERNET RADIO STATION

NASA's mission of discovery and exploration is being showcased in a custom-produced Internet music radio station crafted specifically for tech-savvy young adults.

Third Rock - America's Space Station has a New Rock/Indie/Alternative format developed and operated at no cost to the government. Third Rock can be reached from NASA's home page, www.nasa.gov/thirdrock and will soon be available through NASA iPhone and Droid mobile applications.

NASA has collaborated with Houston-based RFC Media to launch the station.

TRT: 00:31
HQ Contact: Michael Cabbage, 202-358-1600
For more info: www.nasa.gov/thirdrock
To listen: http://www.rfcmedia.com/thirdrockradio/

Cut 1 - Robert Jacobs – Deputy Associate Admin. Office of Communications, NASA HQ

TRT 00:13 – “We have a partner that helped us develop the radio station, RFC Media out of Houston, and for us, it’s a vehicle through which we can deliver the news and information to try reach a different audience.”
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Cut 2 - Robert Jacobs – Deputy Associate Admin. Office of Communications, NASA HQ

TRT 00:17 – This one is targeted for 18 to 30, a broad demographic, but a popular demographic, and one that historically we have had trouble reaching, and obviously if we are going to plug into a new generation of explorers,  we have to get them exposed to what we are doing and this is an opportunity to do that.”
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