Public Relations Director, PR Newswire
Oct. 28, 2004
NASA Selects PR Newswire as News Distribution Service
NASA today announced the selection of PR Newswire as its official news distribution service. As the news distribution service of NASA, PR Newswire will disseminate news releases about the agency's exploration programs, status reports on human and robotic missions, educational and historical programs, technological innovations and all other activities.
Through PR Newswire's dedicated newslines, NASA's news will reach millions of journalists, members of the general public, government officials and professionals in the technology and science community eager to learn about the agency's accomplishments and discoveries.
"We first migrated to electronic news distribution about 10 years ago, but it was time to take the next step," said NASA Assistant Administrator for Public Affairs Glenn Mahone. "This suite of services will allow us to speak directly to thousands of journalists and the American public in ways never before possible, with the help of a known, trusted and respected provider."
News releases from NASA also will be available on PR Newswire for Journalists, a media-only web site with more than 78,000 registered reporters. Members of the media who wish to set up a direct email feed of NASA's news releases should register at http://www.prnewswire.com/media.
"Interest in scientific discoveries and space exploration is global and many news organizations do not have the resources to send reporters to cover every NASA event," said David B. Armon, chief operating officer of PR Newswire. "We are gratified that NASA sees the importance of distributing its time-sensitive breaking news through PR Newswire to reach the millions of journalists and other people with interest in their news."
PR Newswire releases and other information are distributed by satellite directly into newsroom computer systems, as well as through the Associated Press and other subscription-based services. Through PR Newswire, NASA's news and information also will be optimized for easier retrieval in major Internet search engines.
"Everywhere a journalist looks for news, they'll find PR Newswire, so NASA will benefit from greater reach than if they were to distribute their releases on their own," said Armon.
For more than 50 years, PR Newswire has provided electronic news distribution, targeting, measurement and translation and broadcast services for more than 40,000 government, corporate, non-profit and other organizations.
"From our highly popular home on the Internet to our ongoing migration to digital video and information services, NASA is continually looking to exploit emerging technologies for the benefit of our internal and external audiences," added Mahone. "Utilizing these services are just the next step in our ongoing commitment to share NASA's exciting missions of exploration and discovery with the entire world."
Additional information about NASA and PR Newswire is available on the Internet at:
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