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NASA IS SHOWING IN A THEATRE NEAR YOU
As moviegoers wait in line to purchase tickets at Regal
Entertainment Group (REG) theatres across the country, they will
also get a lesson in science, technology, engineering and
mathematics, as NASA becomes part of the movie preview line up.
REG theatres, including Regal Cinemas, United Artists Theatres
and Edwards Theatres nationwide, have added NASA programming to
their lobby-advertising venue. Through a partnership with NASA
Langley Research Center's (LaRC) Center for Distance Learning,
Hampton, Va., one-minute newsbreaks are being shown on 42-inch
plasma screens nationally in REG theatre lobbies. The programming
is from NASA's Kids Science News Network (KSNN).
"This special relationship with REG theatres is an opportunity
to show the public NASA considers education a vital part of its
service for students and adults," said Ron Shaneyfelt, KSNN program
manager. "The in-theatre programming gives viewers information they
may not find anywhere else."
Through this unique partnership, REG theatres will receive
award-winning videos from KSNN. An estimated 14.4 million patrons
will see NASA videos monthly in more than 400 REG theaters. REG
theatres have scheduled lobby showings in September, October and
December.
KSNN features kids teaching science, technology, engineering,
and math to other kids in an entertaining and instructional format.
The newsbreaks answer commonly asked questions and engage students
to research misconceptions they may have about math and
science.
Produced by the LaRC Office of Education, KSNN newsbreaks may be
downloaded from the Web with supporting content. Each component has
a background information section. Students and educators can learn
about the topic from a list of related resources and Web links. The
hands-on activity can be used in the classroom or at home, allowing
parents to get involved with their children's education, while
sharing fun and exciting content.
REG is the largest motion picture exhibitor in the world. The
company's theatre circuit, comprising Regal Cinemas, United Artists
Theatres and Edwards Theatres, operates 6,053 screens in 544
locations in 39 states. Regal operates approximately 17 percent of
all movie screens in the U. S. including theatres in 46 of the top
50 markets and growing suburban areas. Regal CineMedia is a wholly
owned subsidiary of REG focusing on the expansion and development
of advertising and new uses for Regal's theatre assets, while at
the same time enhancing the movie-going experience.
Media are invited to attend the premiere event at Regal
Greenbrier Cinemas 13, Chesapeake, Va., from noon to 2 p.m. EDT,
Sept. 25, 2004. Media should contact Kimberly Land at: 757/864-9885
for details and directions.
To learn more about KSNN and other distance learning programming
visit:
http://dlcenter.larc.nasa.gov
For information about NASA education programs on the Internet,
visit:
http://www.education.nasa.gov
For information about NASA and agency programs on the Internet,
visit:
http://www.nasa.gov
For information about REG (NYSE: RGC), Inc., visit:
http://www.regmovies.com
or
http://www.regalcinemedia.com
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