Bernie Edwards, a communications engineer for the Constellation Program
Office, has always liked all things Disney. The son of a military father, he
grew up all over the world but summered at his grandparent’s chicken farm
located about two hours north of Walt Disney World near Orlando, Florida.
“My first job in life was collecting dead chickens every morning,” says
Bernie, “Instead of going to the movies on the weekend or to the beach, we’d
go to Disney World. A vacation from collecting dead chickens made going
to Disney World all the more fun.” It’s no wonder Bernie went from liking
all things Disney to loving all things Disney. In addition, all that hard work
inspired Bernie to further his education so that he would not have to spend
the rest of his life picking up dead chickens every day.
From childhood until now, Bernie explains that “I never stopped visiting the
Disney parks. I have visited the parks in California, Florida, and even Paris
a total of more than 100 times, although most of my trips were only for one
day.” Bernie further explains that Disney has parks in California, Florida,
Paris, Tokyo, and Hong Kong, and is building another in Shanghai, China.
Disney, in association with Best Friends Pet Care, is even opening a luxury
pet resort at Disney World, which will be in addition to their already superior,
non-exotic pet boarding facility. He should know. Bernie, the father of two,
had the privilege of being appointed to the 2010 Walt Disney World Moms
Panel effective January 1, 2010. The 21 new panelists were selected from
approximately 20,000 applicants.
The Walt Disney World Moms Panel was established in 2008. Walt Disney
World Resort’s Social Media Manager, Laura Spencer, describes this panel
as “an online question-and-answer venue that serves as a free resource for
families looking for a touch of pixie dust to add to their Disney vacation. The
panel is led by everyday parents who have mastered the art of planning a
vacation for their own families and are excited to share their pearls of wisdom
with others.”
Bernie notes that “Disney wanted parents to answer the questions of other
parents.” Some panelist specialize in the Disney resorts while others focus
on the Disney Cruises Line or Adventures by Disney vacations, which involve
organized tours of interesting places both within the U.S. and abroad. The
panel includes a total of 43 members of which eight are dads. As Bernie
notes, “even Mothers Against Drunk Driving includes fathers.”
All panelists attend five days of training at Disney World on topics including
using the computer systems to answer questions and public relations
techniques. As a panelist, Bernie spends about an hour a week answering
at least eight questions. He selects the questions he wants to answer and
prefers those from military families, although on occasion individuals have
directed questions specifically to him. His specialty is planning vacations at
Walt Disney World, which is not a surprise given that the Magic Kingdom
theme park at Disney World, with the theme of fantasy, is his favorite park.
Bernie also notes that Walt Disney World, at 43 square miles, with four
theme parks, two water parks, two entertainment and shopping districts, golf
courses, 17 themed hotels, and over 200 places to eat, is the physical size of
San Francisco.
Bernie says that “typical questions are ‘I’m overwhelmed, where do I start
planning my family vacation?’ or ‘How do I make a celebration vacation extra
special?’” The most interesting question he has heard was from someone
who wanted to know if they could bring their hermit crab to the resort. Bernie
diplomatically notes that “they were discouraged from bringing their hermit
crab.”
Panelists are not paid. However, panelists who serve for a full year receive
one free trip for their family including travel, hotel, and food. Those who
serve only a quarter of the year, including Bernie, receive free park tickets for
the family for one visit. According to Bernie, “I applied to the panel because I
love Disney and I love helping people plan Disney vacations.” Most continue
on the panel the next year although the few who do not often become travel
agents specializing in Disney vacations.
Bernie explains what attracts him to the Disney magic as follows: “It’s the
people. What makes Disney World special are the people who work there
who are called Cast Members. Walt Disney said that the employees were on
stage and as such should interact with the guests. Also, the service. Even
my kids recognize that the quality of service and cordial atmosphere are just
really high.”
By way of further explanation, Bernie notes that there are two kinds of Walt
Disney characters. The first kind is “fur characters” such as Mickey and
Minnie Mouse and the Big Bad Wolf. These characters are in costume and
do not talk. Bernie says that his favorite fur character is “Mickey Mouse
because I love his good natured attitude and friendliness. He doesn’t take
himself too seriously. I’m still a kid at heart I guess.”
The second type is “face characters” like the Disney Princesses and Peter
Pan. These characters look human and are encouraged to speak to and interact
with the guests. Bernie explains that his favorite face character is The
Mad Hatter because “he’s pretty crazy. I like his antics. He’s entertaining.”
Even Bernie’s kids get in on the act. Bernie chuckles that “my kids think I’m
in love with Minnie Mouse. But my wife is not jealous. My five year old,
when he sees Mickey Mouse, will tell him I’m in love with Minnie Mouse.”
Although Bernie takes his family on a Disney vacation once or twice a year,
he does not collect Disney paraphernalia. He has a lot of Disney shirts and
his kids have many Disney toys, but the only Disney object in their home is
a two foot statue of Mickey Mouse dressed as The Sorcerer’s apprentice.
However, come October, Bernie and his family are taking their next family
trip—to Walt Disney World, of course.
Elizabeth M. Jarrell
NASA's Goddard Space Flight Center, Greenbelt, Md.